Essay --

Taylor Stoiber Mr. Dobberstein Research Essay 1/13/14 Rotten Apple Apple is a king in the technology world; poisoning every area of the industry that they have introduced a product too. They are slowly weeding their competition out. The only a company thrives in the thorn bush market is if they are in cahoots with apple. Apples co-founder Steve Jobs, started the company with all intention of dominating the market. The only obstacle for them is the Anti-trust law created ages ago. Apple, in their attempt to take the market over, has been racking up evidence against themselves. There reach has leaped boarders and even caught the attention of the European Union. Apple is pushing their boundaries and in the future will eventually cross the line in to monopolistic actions. Sir Steve Jobs, the almighty co-founder of Apple started apple dreaming big. The Harvard College dropout carried through with that dream. According to Leander Kahney, author of â€Å"Inside Steve’s Brain,† â€Å"apple went public 1980 with the biggest public offering since 1958† (2008), this offer proved successful as apple soon became a super power. Apple suffered a fall out though, but Steve Jobs came back and rescued them, reviving them to their previous stature. A stature limited by the law. The Anti- trust law to be exact. According to â€Å"The Fuller Court: 1888-1910† the Antitrust law was passed in 1904 (2005, p 2). This law was formed after a large legal case Northern Securities Co. v. United States where the Supreme Court sided with President Roosevelt (Flash Focus, 2005). This case has had major effects on today’s marketing techniques and monopolistic companies. Apple, being one of these monopolistic type companies, has had to deal with some scrutiny over t... ...ften times Apple will simply take the fine because it can afford to, and would rather pay the money then fairly open their trade secrets up to the world. This loophole in the law, if you will, is allowing for Apple to pay its way through anti-monopoly laws and regulations. Unfortunately Apple is able to buy its way out of trouble and slowly knock its competition. Apple needs new regulations enforced on it to keep the company in check. Especially because Steve Jobs went into the company with full intentions of domination and dominate he did. Apple was kept mildly in check by the Anti-trust law which Apple still managed to find loop holes in. Finally the evidence of a growing monopoly is there. Apple has even gained scrutiny on an international scale. Apple is pushing their boundaries and in the future will eventually cross the line in to monopolistic actions.